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Marketing Matters is a Marketing Strategy Consultancy

We enable clients to meet the challenge of sustainable growth in a highly competitive market, by integrating the client's experience and knowledge with our marketing expertise.

We guide clients through the development of a cohesive marketing strategy and marketing communication plan.

We partner with meticulously selected marketing services providers to implement the marketing plan for maximum effect.

Our philosophy of creating empassioned marketing through the entire value chain creates a marketing focus that enriches the client's business and strengthens results.

We work with clients from a range of industries; from food to engineering and beyond.

Jennifer Smith

Jennifer Smith, owner of Marketing Matters, is a passionate marketer with 22 years business experience, 20 of which were spent in sales and marketing. She has worked for leading brand companies like L’Oreal, Unilever and Tiger Brands.


"There are 5 ways triumph can be known;

  1. Those who know when to challenge and when not to challenge.
  2. Those who recognise how to use the numerous and the few.
  3. Those who agree on superior and inferior objectives
  4. Those who prepare to lie in wait for the unprepared.
  5. Those who lead without interference from a Ruler. Those who know these five and the Tao (way), will triumph."


Sun Tzu - The Art of War